Driving Ambition
“For example, the article in the June issue on sales certification classes held by the National Automobile Dealers Association. Those have gotten very little coverage in the press generally and in the automotive press.”
He goes on, “The purpose of my publication, and other publications that aim directly at the consumers, is to provide more information for them to use so they can gain a more equal footing with the dealer.”
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“People want to glom onto car information more than ever. And I think there’s a building mistrust, or distrust, of buff books after all the hullabaloo over car-of-the-year awards. And some people, every car they drive they like. So people are going for some of these little homegrown-variety publications.”
Editor Under Fire
“I thought it was slightly underplayed. I thought we should have blown out half the front page on it,” house gadfly James Warren told us. “Dick Ciccone had a different opinion, but it was a very valid point of view.”
