Hollywood Strikes Out
By Jonathan Rosenbaum Calling for movies that don’t insult the audience obviously wasn’t even thought worth mentioning, and for a good reason. The operative, if unspoken, theory behind all three of the stratagems outlined is that audiences can be insulted from now to doomsday as long as the pictures are promoted correctly and widely enough–self-fulfilling prophecy at work. So there was no reason to conclude that The Scarlet Letter failed because audiences knew it was a ridiculous piece of tripe; the problem was simply that the promotional machinery faltered....