X Appeal
It was strange to see a seminar on “Generation X: Media Myth or New Reality?” listed in the catalog for this year’s Folio: Midwest show, a cracklingly dry four-day conference at the Sheraton that purports to teach magazine professionals how to run magazines. In light of the seminar’s description–“It’s 41 billion [sic] strong and spending over $200 billion annually. Here’s how to get your share of the 18-28 Generation X market”–it was stranger still to see the Baffler’s Tom Frank listed as a panelist....